★ Trusted Preemptible TV Buying Subcontractor for Democratic AORs & Consultants

Your Clients Win More.
Your Agency Gets the Credit.

Midlantic is the specialized preemptible linear TV buying subcontractor that Democratic Campaign AORs and Political Consultants can rely on to deliver unmatched clearance rates, sell-out market expertise, and maximum voter contact — while you retain full client ownership.

Schedule a Strategy Call See the Advantage
$10.8B
2026 political TV market — most competitive ever
$280M
Combined billings behind your clients
18+
Yrs avg buyer experience, every DMA
42
Media professionals as your extended team
TV news broadcast studio with anchors at desk, production cameras, and world map display
★ Founded 2020 ★ Democrats Only — Zero GOP Conflict ★ NDAs & Non-Circumvention Standard ★ Corinthian Media Buying Power Since 1974
★ Why Midlantic

The TV Buying Specialist Your Agency Has Been Missing

Purpose-built as a behind-the-scenes subcontractor for Democratic AORs and political consultants who need specialized preemptible buying expertise without surrendering the client relationship.

Your Client Stays Your Client

Midlantic operates purely as your behind-the-scenes buying arm. No outreach to your client, no branding on reports, no competing relationships. We protect your agency of record position at every step.

Sell-Out Market Experience Few Others Have

When markets tighten, most shops panic and overpay for non-preemptible inventory. Midlantic buyers are continuously in the market year-round — forecasting clearance with experience your competitors don't have.

Daily Clearance Reports to Your Team

Nielsen Monitor-Plus, KeepingTrac, and BVS tracking flow directly to your agency — clean, white-labeled data you present to your client under your own name.

Democrats Only — Zero Conflict of Interest

No Republican clients, no divided loyalties. Your client's confidential strategy is always protected, and Midlantic signs Non-Circumvention agreements as a matter of course.

★ The Midlantic Subcontractor Model

Plug In World-Class TV Buying Power Without Adding Headcount

Midlantic functions as a white-glove preemptable TV buying division for your agency — bringing the combined market leverage of Corinthian Media (independent buying powerhouse since 1974) and decades of Democratic political negotiating relationships directly to your client's campaign.

$280M
Combined Buying Leverage Behind Your Clients
42
TV Specialists as Your Extended Team
50+
Yrs Combined Democratic Political Exp.
US Capitol at night, reflected in the reflecting pool

Forecasted to be the Most Expensive Midterm in History,
Your Clients Cannot Afford to Leave Spots on the Table.

$10.8 billion in projected 2026 political spend. Broadcast TV: 49% of every dollar. Midlantic ensures your clients are on the air — even when markets sell out.

★ The Midlantic Advantage

When Markets Approach Sell-Out, Your Clients Have Better Insight Into the Pricing Necessary to Remain On Air.

In peak political season, tight TV markets often panic buyers who don't have continuous general market presence to properly assess necessary preemptible rate media buys. Midlantic is always in the market — forecasting clearance before your client's competition even realizes it's available.

WHAT YOUR CLIENT MIGHT PAY
WITHOUT MIDLANTIC
$175/spot
Standard political rate — what campaigns pay without specialized preemptible buying expertise.
Could Be As Much As 56% Savings
WHAT YOUR CLIENT
COULD BE PAYING WITH MIDLANTIC
$75/spot
Same station. Same daypart. Same voters. A result your agency delivers — powered by Midlantic.

Stretch Your Client's TV Budget by As Much As 107%

When you engage Midlantic, the same budget buys dramatically more voter contact. That's the budget stretch your competitors can't match — and the win your agency owns.

1,298 spots
On $500K with Midlantic preemptible buying
vs. 625 spots at standard rates
★ What Midlantic Delivers to Your Agency

Services Built for AOR & Consultant Workflows

Every service designed to slot into your agency's existing client relationship — not compete with it.

Core Specialty
★ Signature Service

Preemptible TV Buying & Unique Insight Into Tight Market Clearance

Deeply negotiated conditional-sale contracts securing premium inventory at dramatically reduced rates — with precision clearance forecasting for markets approaching sell-out, on English and Spanish broadcast stations.

Monitoring

Daily Clearance Reports to Your Team

Nielsen Monitor-Plus, KeepingTrac, and BVS tracking flow directly to your agency — clean, white-labeled data you present to your client under your own name.

Compliance

PAC & IE Coordination Firewalls

Experienced with compliance requirements, disclosure obligations, and strategic firewalls unique to independent expenditure campaigns and super PACs.

Multi-Market

Multi-Market Spot Buying

Our buyers average 18+ years of continuous major-market negotiations — active on virtually every network station and most dayparts nationwide, with no ramp-up time on your client's budget.

Intelligence

Market Analysis & DMA Benchmarking

Before a dollar is spent, Midlantic delivers preemptible spot availability by DMA, projected reach/frequency, and cost-efficiency benchmarks — intel your agency can use to set client expectations and sharpen strategy.

Optimization

Mid-Flight Optimization & Final Sprint Planning

Continuous monitoring and mid-flight adjustments keep your client's campaign on pace. Midlantic's preemptible strategy also preserves budget reserves for the closing weeks — when competitive markets are tightest.

★ HOW THE ENGAGEMENT WORKS

Simple to Engage. Seamless to Operate.

Midlantic plugs directly into your agency workflow — four steps from first call to full execution, without disrupting your client relationship.

1

Consultant Briefing

Simple to Engage. Seamless to Operate. You brief Midlantic on your client's target markets, budget, timing, and objectives. We protect your client relationship. Midlantic will sign a Non-Circumvention agreement as well as any required NDAs to fit into your existing workflow from day one.

2

DMA Market Analysis

Midlantic delivers preemptible inventory availability by DMA, clearance forecasts, and cost benchmarks — intel you present to your client under your agency's name.

3

Buy Execution

We negotiate, secure inventory, and execute your preemptible TV buy — leveraging C-Suite broadcast group relationships for very low preemptible unit costs typical political media shops simply can't access.

4

Report & Optimize

Daily clearance reports flow to your team. Mid-flight adjustments keep your client's campaign at peak performance — results your competitor agencies simply can't replicate.

Bob Klein, President of Midlantic Media
★ From the President

The Earlier Your Agency Engages, the Stronger Your Client's Position.

When your agency brings Midlantic in early, we can reserve preemptible inventory before sell-out pressure hits — giving your client's campaign a structural cost advantage that compounds through Election Day.

Schedule a Confidential Call
★ 2026 Political Ad Market — Forecast

The Most Expensive Midterm in History.
Your Clients Need Every Advantage.

$10.8 billion projected in 2026 political spend — 20%+ over 2022. In this environment, the agencies that bring specialized preemptible buying expertise to their clients win.

$10.8B
Total 2026 political ad spend (projected)
49%
Going to broadcast TV — the dominant channel
20%+
Growth over the 2022 midterm cycle
107%
Potential budget stretch with preemptible buying
★ Built for Democratic AORs & Consultants

Make Midlantic Your Agency's TV Buying Division

Four reasons leading Democratic AORs and consultants rely on Midlantic as the preemptible TV buying subcontractor behind their biggest campaigns.

For Democratic AORs For Political Consultants For PAC & IE Work

Midlantic's entire operating model is built around protecting the agency-of-record relationship. We sign Non-Circumvention agreements as standard practice, white-label every report, and never approach your client directly — ever.

✓

Client Relationship Protection, Guaranteed

Non-Circumvention agreements, NDAs, and white-labeled deliverables protect the AOR relationship from day one.

✓

Sell-Out Market Access When It Matters Most

Continuous year-round presence in every major DMA means Midlantic gets clearance when others get shut out.

✓

The 107% Budget Stretch Your Agency Delivers

Preemptible buying expertise lets your client's dollars go further — and your agency takes the credit.

✓

Zero Conflict of Interest, Ever

Democrats only. No Republican clients, no divided loyalties, no leaked strategy.

★ Schedule a Confidential Call

Tell Us About Your Client's Race.

Whether you're exploring Midlantic for a single race or evaluating us as your agency's go-to preemptible buying partner, Bob personally responds to every inquiry within one business day.

★ Direct to the President

Bob Klein

✉️ bob@midlanticmedia.com
📞
Phone Consultation
Direct call with Bob — any weekday, flexible scheduling
💻
Video Conference
Zoom or Google Meet — walk through your client's markets together

Request Your Consultation

Fill out the form and Bob will respond personally within one business day.

Bob personally responds to every inquiry within one business day.